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World’s First Magnetic Modular Filter System For Photographers and Videographers by H&Y | Source: Internet

Filtering New Ways: World’s first modular filter by H&Y

Camera filters are one of the innovations which have transformed photography in many ways. Filters have made it possible to capture breathtaking images in adverse lighting conditions, filtering out the content one doesn’t need. Used in all forms of photography and cinematography, ranging from streets to wildlife to ethnicity and fashion, filters have made the life of photographers much easier. Since photography is about capturing a moment with the correct light settings and details, as imagined by the photographer, filters are often essential to modify the light before it enters the lens so as to capture the image in the desired form. Also, filters protect the lens from dust and dirt and help to provide a long life for your equipment. UV filters help to capture normal images while giving protection to the lenses. Polarizing filters help to enhance the colors and details of the image and bring a refreshing look to the picture. The Neutral Density (ND) filters are used to control the amount of light entering the lens; these will help to control the ISO in such a way that the details of the image are captured without over-exposing various regions. There are also macro and color filters that help capture close-up images and change the color settings of the images, respectively.



One major issue with all these filters is that they have to be physically mounted to the lenses, and one has to carry different filters of the same type for different lenses that have to be used. This makes it unaffordable for everyone. Also, changing filters is a time-consuming process, which may cost a photographer the exact moment he had wished for.

To solve this problem, H&Y has created an innovative product. This Hong-kong based company has announced the Revoring Swift System, which is claimed to be the world’s first magnetic modular filter system developed for professional cameras. The design is featuring a magnetic ‘clip-on’ design that permits users to change a square filter on a lens within seconds at an ease. This allows the photographers and videographers to rapidly change the filters and take the shot as desired without missing any details. Also, the same filters could be used with different lenses by using magnetic adapters, which will significantly reduce the cost and saves the space for carrying multiple filters.



The company says this new ‘swift’ magnetic modular system will help in the challenging shooting tasks, which in turn saves time and money. The new Revoring system will be available in the market from April 2022.

By Finny Varghese Published on April 26, 2022



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