I love taking something real and letting my imagination run wild with it. When I produce something, I am not trying to do something particularly intricate, so that others take notice. I want people to think, ‘Wait, something is different’ and become inspired.
– Yuni Yoshida
Yuni Yoshida is a Japanese graphic designer and art director who’s best known for a colorful range of surreal imagery. After graduating from Joshibi University of Art and Design, Yuni has worked for several advertising agencies. Following a stint at Uchu Country, she established her own office in 2007 as a freelance graphic designer and art director. She quickly gained much attention by art directing numerous campaigns for brands such as La Foret Harajuku, Parco, LUMINE department stores, as well as for numerous pop stars. Her vivid range of work is mostly characterized by the presence of models in surreal settings. In 2016 she received Tokyo ADC Award.
In one of her series, she combined chopped and sliced pieces of fruit to create pixelated pineapples, bananas, and hamburgers. Forgoing digital manipulation, Yoshida used the actual ingredients to form each colorful cube. In another body of work, Yoshida fuses various combinations of kiwis, oranges, apples, and bananas, playing with the recognizable colors and textures of each fruit’s skin as she splices them together. In her recent series, Yoshida transforms Japanese Celebrities into Works of Art for Fashion Magazine Soen. She mostly uses analog techniques.